Data Lakes, Explained
What’s in a data lake? We break down how the architecture differs from data warehouses and how the Big Data technology is turning enterprises into data scientists.
The Big Data revolution has redefined the way enterprises work; data underpins everything. Not only have open-source tools such as Apache Hadoop and Spark made vast quantities of data easier to collect, process, and store in real time, but business intelligence (BI) and data visualization tools have begun to help us scratch the surface of analyzing and transforming that data to inform core business decisions.
Though, despite how much Big Data and BI technology has evolved, we’re still dealing with such massive volumes of constantly compounding data that finding the right points to analyze still feels like diving for needles in a never-ending haystack. The solution? Redesign the haystack.
Enter data lakes. a new type of cloud-based enterprise architecture that structures data in a more scalable way that makes it easier to experiment with; makes it more open to exploration and manipulation rather than locked in rigid schemas and silos. Nasry Angel, an Enterprise Architecture Researcher at Forrester Research. explained why enterprises are embracing data lake architectures.
“It sounds clich , but when you think about an effective modern data environment, it’s a lot more experimental,” said Angel. “You need to be able to learn fast and fail fast. In the past, managing data, especially in a warehouse, was all about quality, down to the decimal point; making sure everything was completely accurate and true. It’s called chasing a single version of the truth. Then generating a pixel-perfect report and blasting it out to 5,000 users.
“Nowadays, it’s a more scientific process. You walk in with a hypothesis about the data you want to test and you want to be able to play with the data, mix and match, to try out different things before you go and productize something.”
What’s In a Data Lake?
A data lake is a storage repository. Though, unlike a data warehouse or “data mart,” Angel explained that data lakes are distributed over multiple nodes rather than in the fixed, structured environment of a data warehouse relying on schemas (see infographic below).
“A data lake allows you to apply a schema when you write the data versus a data warehouse that requires you to do a schema on read. So, essentially, a data warehouse requires you to model the data before you understand its context, which doesn’t really make sense,” said Angel.
“So we extracted all the data from a warehouse and put it into a data lake, and the data lake allowed them to see across silos. They were able to explore the data and do data discovery, and realized that across all these different publications, customers from every magazine were interested in cybersecurity. The readership for cybersecurity was strong across all these different roles. So what did they do? They made cybersecurity the theme of their annual conference.”
Another example Angel talked about is e-commerce. Another client, an online art retailer, was dumping a ton of information into a data lake and using it not only as a repository but as a canvas of sorts to put together business insights. The retailer brought transaction data (orders, invoices, payments, etc.), clickstream data (each website visitor’s succession of clicks and pages), and data from the retailer’s data warehouse all into the lake, and used it in concert to combat shopping cart abandonment and conversions.
“You want to build on top of a data lake and use it to formulate complex business insights,” said Angel. “The art retailer was able to look at a customer’s clickstream data and match clicks with customer profiles, then use transactional data to see what the customer bought in the past and use those insights to run very specific email campaigns. So, if a customer abandoned their cart, the retailer could follow up two hours later and say, ‘We saw you were checking out this Picasso; here’s the link if you want to look at it again.'”
Using this script: We decided to run our own Ecommerce Marketplace & document the entire process. Why?
There are plenty of eCommerce scripts & solutions out there. Strangely everyone focuses on just selling their solution & nothing else!
We wanted to build a world class eCommerce solution that not only excels in Technology, but also focuses on making each customer WIN.
So, we are undergoing the same journey as you & trying every strategy to make sales happen. We will document every step and result. We will also execute the winning strategies for your business. Lets WIN!
That are crafted with extreme attention to detail.
Responsive Be it a Computer, Laptop, Tablet or Mobile phone of any make – the layout of Prime Fusion fits in perfectly.
Admin Panel A secure, dynamic and responsive Admin Dashboard to control & configure the site & mobile apps end-to-end from anywhere.
Seller Dashboard A responsive & secure Dashboard for every seller on your marketplace, to upload products and manage sales on the go.
Payment gateway Paypal is integrated seamlessly to receive Global payments using any Credit Cards or direct payments via. Paypal a Breeze.
Shipment Tracking Extra care is taken to make shipment tracking easy and understandable by the Sellers via. their Seller Dashboard.
Sell Digital Products Why sell only Physical products? Now you can sell Digital Products as well ( eBooks, Music, Pictures, Files, Videos etc.)
Search Engine Every dynamic page in the entire Marketpalce is engineered to be extremely SEO friendly, so it gets an avalanche of search Traffic.
Revenue Management Built-in the Admin Panel is a cool interface, using which the site owner can manage the entire Finance section of the Marketplace.
Yes, definitely a Node JS eCommerce platform out-performs a PHP eCommerce platform in all angles ( Be it Performance, Experience or Scalability ). Some of the main reasons we decided to make Prime Fusion a Node JS eCommerce platform are:
A Node JS eCommerce platform follows an event-driven architecture and uses non-blocking I/O. This gives it super high performance against PHP eCommerce platforms that require a web server to run on.
Node JS eCommerce platforms prove to be very efficient for high data-intensive & real-time apps like eCommerce stores that can easily have millions of time critical transaction & run across multiple distributed devices. If configured properly, can run on high pay loads effortlessly. On the other hand PHP based applications stumble on such high concurrent transactions ( WooCommerce based shopping carts hang if your products cross 10K in count due this issue )
The event Driven nature of Node JS eCommerce platforms, makes it super lightweight. Moreover there are no dependencies for NodeJS based apps and Node.js Interpreter is smaller and light when compared to PHP interpreters. This makes pages load lightening fast.
Moreover Node JS eCommerce platforms are single threaded and concurrency can be bought in via. cluster modules.
Yes, the front end of Prime Fusion eCommerce is built over an API layer that has the entire server side files beneath it. The project is architected in this manner, so the front end just remains a Angular JS eCommerce template or a React JS eCommerce template & can be plugged out and re-used on any MEAN stack based eCommerce platforms. In this manner any of Prime Fusion AngularJS eCommerce templates can be used on meteor JS eCommerce platforms as well. In fact there are ready made plugins for meteor eCommerce platforms using which one can easily plugin any Angular JS eCommerce templates.
Yes, Angular JS eCommerce platforms are SEO friendly. Let me explain in simple terms on how Angular JS eCommerce platforms achieve Search Engine friendliness.
For any web page to become SEO friendly, it needs to be crawl-able by search engine spiders. By default an Angular JS front end page does not give out its HTML content ie. When you do a VIEW SOURCE of the page, you wont be able to see the full HTML content.
However, when an Angular JS eCommerce platform can be engineered to give out the HTML content when opened by crawlers and give the Angular experience when opened by Humans. There reason for doing it in this manner is to preserve the spectacular Angular experience as well as make it SEO friendly. In PRIME FUSION, we have employed required methods to keep all pages SEO friendly at the same time giving the required experience when opened by users.
Express JS eCommerce platform is an eCommerce solution built on MEAN stack ie. Mongo DB, Express JS, Angular JS & Node JS. An Express JS eCommerce platform uses the advantage of the ExpressJS framework for constructing the Java script back end of the shopping cart or Marketplace. An Express JS eCommerce platform makes MEAN stack development simple and swift having many extensions and powerful features.
Yes. Prime Fusion can also be used as a simple single vendor shopping cart script. Though Prime Fusion made to be a Marketplace ready script, it can also be easily used as a simple single vendor shopping cart script.
How Aussie businesses get paid online
Look Who’s Taking Payments Further
eWAY payment gateway helps tens of thousands of merchants around the world process billions of dollars in credit card payments every year.
With decades of experience and expertise, eWAY makes it easier for businesses from all industries to grow faster. Here are just a few:
AustSwim wanted to take subscription payments from returning customers without them having to manually log in and re-enter payment data. They were also able to eliminate the need for staff to chase outstanding debts.
Temando partnered with the industry leader in payments, with a proven capability and experience. They were able to differentiate their international logistics offering and gain an advantage in a highly competitive marketplace.
A recognised market leader, Zip wanted to expand internationally and eWAY offered the perfect payment gateway service, allowing customers to purchase from countries across the globe.
In a competitive marketplace Costume Box wanted to reinforce their brand presence and stop cart abandonment by maintaining customers on their website at every step of the payment process.
Shopping Cart Creator generates all the files you need to run your online shop, which means it can be used as a standalone website. Additionally, the Pages Tool gives you the option to add up to five custom webpages to your store. These can be used as a shop homepage, a FAQ, a refund policy page, etc.
However, if you already have a preexisting website, you can easily incorporate your online shop. This is a two-step process:
Step 1: Uploading Your Shop
When you upload your shop, you re going to need to tweak your normal FTP settings slightly. This is because you want to upload your shop to its very own sub-folder. You get to name this sub-folder whatever you want we recommend using a name like shop or store, but it s up to you.
How do you create this folder? Well, that depends on your hosting provider, as well as your remote folder. The most common way to create your shop s sub-folder is to append your remote folder with /subfoldername. Subfoldername is the name of the sub-folder where you want your shop to be stored. Here are a few examples:
If you re still unsure of what exactly to put in these fields, or if you ve tried these options and your shop still isn t uploading correctly, contact your hosting provider. Ask them what you should do to upload your files to a sub-folder.
Step 2: Integrating Your Shop
The first step can sometimes be a little tricky, but you ll be happy to learn that the second step is as easy as creating a link on your webpage. If you re using an HTML editor such as CoffeeCup HTML Editor or the code editor in CoffeeCup Direct FTP, you ll use this HTML:
a href= Shop URL Text you want to appear as a link /a
- Shop URL is the URL for your shop. You can use a relative or absolute link. For more information about relative versus absolute linking, read this article: Absolute vs. Relative Paths/Links .
- Text you want to appear as a link is the linked text your visitors will click on. Read this article in the preceding paragraph is linked text.
If you re using Visual Site Designer. create and highlight the text or object you want to make into a link, and then click the Link button in the Toolbar. Check the Use Link checkbox. make sure the WWW radio button is selected, and enter the URL for your shop in the WWW field .
If you re using menu-building software, such as Menu Builder. you can create a new menu button and link it to the URL for your shop.
Unsure of how to determine the URL for your shop? No worries, it s not that hard! If you appended the name of your remote folder with the name of your shop sub-folder, it s as simple as http://www.yourdomain.com/subfoldername. Here are a few examples:
If you contacted your hosting provider and they gave you a super-complicated method of adding a subfolder, you might want to ask them how to easily find your shop URL.